Is J.C. Penney Going Glam?

April 2, 2013 Subscribe · Forward PHOTOS: J.C. Penney Goes Glam, Expands Jewelry Offerings JC Penney has traveled a rocky road fraught with losses lately. After complications with Martha Stewart products and combatting their "frumpy" image, it looks like the retailer is ready to go glam. Enter the Bijoux Bar. JC Penney